What is SEO and Why Is it important
Search engine optimization refers to the process of improving a website's visibility and ranking in search engine results pages (SERPs) through optimizing websites, web pages, or online content. By boosting a website's relevance and authority and making it more accessible to search engines, SEO primarily aims to enhance organic (non-paid) traffic to a particular website.
The ranking of online pages in search results is determined by sophisticated algorithms used by search engines like Google, Bing, and Yahoo. To match a website with these algorithms and increase its chances of ranking higher in the search results for relevant searches, SEO approaches use a variety of on-page and off-page strategies.On-page SEO entails improving the content, architecture, and HTML markup of specific web pages.
More visibility in search results can result in more organic traffic, brand exposure, and potential consumers, SEO is essential for businesses and website owners. Websites can increase their chances of getting relevant visitors and achieving their online objectives by following SEO guidelines.